Introducing our client – Glendowen!
Here at Digi Duck MCR we are ducking ecstatic to be introducing to you to our latest project. We will be working with the team at Glendowen to write a digital and social media marketing strategy for the product range they have to offer.
Firstly, what do we as Digi Duck MCR have to offer Glendowen?
- An analysis of opportunities in the digital marketplace
- Identification of customers and stakeholders
- Digital and social media marketing communication objectives
- The basis of digital and social media strategy and customer voyage
- A digital and social media marketing evaluation.
So the next question I believe will be on your minds is… Who exactly is Glendowen?
Glendowen is a fully established 20-year business situated in rural Ireland. It is a craft shop and studio designing bespoke garments such as wraps, hats, scarves, bags and many more all made from the most colourful and traditional Donegal tweed. The Donegal tweed that is used for the beautiful pieces, is woven by the world famous Magee’s of Donegal Town and MC Nutts of Downings, also based in Donegal.
All these wonderful pieces on offer are designed and created by the fabulous Ann! Ann’s craft was passed down through generations before her. Her late mother, a talented crafts person, taught her daughter the creative art from a very young age and it is that which inspires Ann today. She has high customer care and service ethic and focuses on customer retention as well as attracting new customers.
Each piece of craft Ann creates is a unique investment, both traditional and modern and will be truly limited edition! What more could one want! Approximately 70% of all stock is specially created in the traditional-style workshop and is sourced and approved by Ann herself. Brilliant!
The future is bright for Glendowen and we cannot wait to work along side them in bringing a well-established business into the digital marketing arena. Watch this space!