DSMMCM1617 ASSIGNMENT 1

OUR WORK – ASSIGNMENT 1

Organisation

Glendowen is situated in rural Ireland and owned by Ann Mc Gonigle who is passionate about all things craft! Observable when you enter her local shop and studio in Meentagh Glen, Clonmany, stocking a variety of Irish garments. She also holds traditional music sessions once a month.

(48 words)

PSO’s

pso assignment

1)

dsmmcm1617 assignment 1
(33 words) Referenced

2)

dsmmcm1617 assignment 1
(38 words) Referenced

3)

dsmmcm1617 assignment 1

(31 words) Referenced

Justification

Ann desires to focus more on her own craft products as they’re an investment. She’ll receive further benefits concentrating on this PSO compared to others.

(26 words)

DSMC Objectives

DSMC OBJECTIVES ADVANTAGES DRAWBACKS RISKS PRIORITY
“Achieve transactional website with the use of Magento over 12 months.” Sell globally – reaching a wider audience.

Improves usability

Magento = free

Magento = highly scalable & SEO friendly

Magento = complex & arguably slower than other e-commerce platforms Fraud

Customer satisfaction & confidence

1
“Achieve 3,000 likes on Facebook over 12 months by posting regular images/content, inserting discounts and competitions to intrigue viewers.” Drive direct sales

Free to use

Builds customer relationships

Not guaranteed reach –  Locowise = the average reach for posts from Facebook pages in March was 2.6%.
Live customer complaints
No purchase intention with likes

Not key sales driver – no guarantee of sales

2
“Achieve first page ranking on Google organically with general keywords over 12 months. Identify keywords using keyword planner and SEM rush planner.” Higher Google ranking = more clicks, traffic and converting customers.

89% of consumers use search engines for purchase decision

Traffic doesn’t guarantee sales

SEO = time consuming, 3-4 months for results

Google penalising site
Google always releasing big algorithm changes that could affect rankings
3

(180 words)

Justification

Ann’s main aim is to sell to a wider audience and without a transactional website this isn’t possible. Magento arguably is the best platform to use with 23% market share; giving many advantages to Glendowen.

(36 words)

REFERENCES 

Name ID Email
Hannah Magean 13115738 hannah.magean@stu.mmu.ac.uk
Katey Poutch 12085898 Katey.l.poutch@stu.mmu.ac.uk
Revina Sahota 13142256 Revina.sahota@stu.mmu.ac.uk
Emilia Gates 13132347 Emilia.gates@stu.mmu.ac.uk
Callum Ellerton 13119019 Callum.ellerton@stu.mmu.ac.uk
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