OUR WORK – ASSIGNMENT 1
Glendowen is situated in rural Ireland and owned by Ann Mc Gonigle who is passionate about all things craft! Observable when you enter her local shop and studio in Meentagh Glen, Clonmany, stocking a variety of Irish garments. She also holds traditional music sessions once a month.
(33 words) Referenced
(38 words) Referenced
(31 words) Referenced
Ann desires to focus more on her own craft products as they’re an investment. She’ll receive further benefits concentrating on this PSO compared to others.
|“Achieve transactional website with the use of Magento over 12 months.”||Sell globally – reaching a wider audience.
Magento = free
Magento = highly scalable & SEO friendly
|Magento = complex & arguably slower than other e-commerce platforms||Fraud||1|
|“Achieve 3,000 likes on Facebook over 12 months by posting regular images/content, inserting discounts and competitions to intrigue viewers.”||Drive direct sales||Not guaranteed reach – Locowise = the average reach for posts from Facebook pages in March was 2.6%.
Live customer complaints
|No purchase intention with likes
Not key sales driver – no guarantee of sales
|“Achieve first page ranking on Google organically with general keywords over 12 months. Identify keywords using keyword planner and SEM rush planner.”||Higher Google ranking = more clicks, traffic and converting customers.||Traffic doesn’t guarantee sales
SEO = time consuming, 3-4 months for results
|Google penalising site
Google always releasing big algorithm changes that could affect rankings
Ann’s main aim is to sell to a wider audience and without a transactional website this isn’t possible. Magento arguably is the best platform to use with 23% market share; giving many advantages to Glendowen.