OUR WORK – 3) Anti-viability blog post
|Not right platform to sell products (the ultimate goal) – more for branding, customer support and networking
Twitter has limited characters – difficult to spread links and informationTwitter for business can backfire – Hashtag campaigns can be hijacked
|Costly ($150,000- $500,000)
Time-consuming (18 weeks) Millions of mobile apps existing in the market – harder for Glendowen to get recognised
|Arguably a slow system
Visitors reading reviews claim it’s best for large enterprise with 75%
|69% purchased from an SMB because of something they saw on Twitter
Glendowen is losing a platform that many people use
|Business differentiation competition is high with Magee, Irish Tweeds and Studio Donegal
|Consumers create a challenge for B2C brands but hybris B2C Commerce gives the ability to offer innovative, omni-channel brand experiences at every touchpoint|
Implications if used:
- Twitter could take too much of Ann’s time as she is not familiar with the channel; businesses need to learn how to effectively use Twitter so they can make use out of it.
- Mobile Apps would take too much time and money away from Glendowen’s main DSMC objectives.
- Hybris (slow system implications) could decrease customer satisfaction by 16%