OUR WORK – 3) Anti-viability blog post

Unsuitable techniques
Twitter Mobile App Hybris 
Not right platform to sell products (the ultimate goal) – more for branding, customer support and networking

Twitter has limited characters – difficult to spread links and informationTwitter for business can backfire – Hashtag campaigns can be hijacked
Costly ($150,000- $500,000)

Time-consuming (18 weeksMillions of mobile apps existing in the market – harder for Glendowen to get recognised
Arguably a slow system


Visitors reading reviews claim it’s best for large enterprise with 75%



69% purchased from an SMB because of something they saw on Twitter
Glendowen is losing a platform that many people use
Business differentiation competition is high with Magee, Irish Tweeds and Studio Donegal


Consumers create a challenge for B2C brands but hybris B2C Commerce gives the ability to offer innovative, omni-channel brand experiences at every touchpoint

(138 words)


Implications if used:

  • Twitter could take too much of Ann’s time as she is not familiar with the channel; businesses need to learn how to effectively use Twitter so they can make use out of it.
  • Mobile Apps would take too much time and money away from Glendowen’s main DSMC objectives.
  • Hybris (slow system implications) could decrease customer satisfaction by 16%

    (61 words)


Name ID Email
Hannah Magean 13115738 hannah.magean@stu.mmu.ac.uk
Katey Poutch 12085898 Katey.l.poutch@stu.mmu.ac.uk
Revina Sahota 13142256 Revina.sahota@stu.mmu.ac.uk
Emilia Gates 13132347 Emilia.gates@stu.mmu.ac.uk
Callum Ellerton 13119019 Callum.ellerton@stu.mmu.ac.uk



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