References

References for Assignment 2


REFERENCES

BIRTHDAY INFOGRAPHIC

Thatcher, Nina. (2013) How Search Influences Holiday Shopping. [Online] [Accessed: 07/12/16] https://www.thinkwithgoogle.com/articles/how-holiday-shoppers-search.html

McClatchey, Caroline. (2011) Why has Everything Become a Costly Milestone. BBC. [Online] [Accessed: 07/12/16] http://www.bbc.co.uk/news/magazine-13809134

Chalk, Natalie. (2016) Not Bothered or Too Old? Excuses for Not Celebrating Birthdays. Express. [Online] [Accessed: 07/12/16] http://www.express.co.uk/news/uk/673682/Excuses-not-celebrating-birthday-revealed

Long, Andrew. (2016) 4Biggest Reasons New Businesses Fail: Heres How to Not Make the Same Mistake. The Entrepreneur Campfire. [Online] [Accessed: 07/12/16] http://www.entrepreneurcampfire.com/new-businesses-fail/

CHRISTMAS INFOGRAPHIC

Rubicon Project. (No Date) Holiday Shopping Habits 2016. [Online] [Accessed: 07/12/16] http://rubiconproject.com/insights-report/uk-holiday-shopping-habits-2016/

McDonagh, Molly. (2014) UK Consumers Set to Spend More this Christmas; Majority Set to Spend on Black Friday and Cyber Monday, Accenture Study Finds. Accenture. [Online] [Accessed: 07/12/16] https://newsroom.accenture.com/industries/retail/uk-consumers-set-to-spend-more-this-christmas-majority-plan-to-shop-on-black-friday-and-cyber-monday-accenture-study-finds.htm

Aust, Jerold. (2005) Why Some Christians Don’t Celebrate Christmas. Beyond Today. [Online] [Accessed: 07/12/16] https://www.ucg.org/the-good-news/why-some-christians-dont-celebrate-christmas

Horner Blakey. (No Date) Understanding Christmas Pressures for SMEs. [Online] [Accessed: 07/12/16] http://www.hornerblakey.co.uk/news/understanding-christmas-pressures-for-smes

MOTHER’S DAY INFOGRAPHIC

Bowden, Grace. (2016) Shoppers Spent £510m on Mothers Day Purchases in 2015, Mintel Estimates. Retail Week. [Online] [Accessed: 07/12/16] https://www.retail-week.com/analysis/data/shoppers-spent-510m-on-mothers-day-purchases-in-2015-mintel-estimates/7005406.article

Friedman, Mindy. (No Date) 10 Reasons Why Not Everyone Likes Mothers Day. Family Share. [Online] [Accessed: 07/12/16] https://familyshare.com/21248/10-reasons-why-not-everyone-likes-mothers-day

Myers, Linda. (2014) Why Mothers Day Leaves Me Sad, Angry and Confused. Huffinton Post. [Online] [Accessed: 07/12/16] http://www.huffingtonpost.com/linda-joy-myers-ph-d/difficult-mother_b_5270108.html

REFERENCES

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Bhasin, H. (2016) Behavioral Segmentation. 4th December. Marketing 91. [Online] [Accessed on 8th November 2016] http://www.marketing91.com/behavioral-segmentation/

Bhasin, H. (2016) Psychographic Segmentation. 4th December. Marketing 91. [Online] [Accessed on 8th November 2016] http://www.marketing91.com/psychographic-segmentation/

Chris, A. (2013) Benefits of SEO for small businesses. 1st July. reliablesoft.net. [Online] [Accessed on 8th November 2016] https://www.reliablesoft.net/benefits-of-seo-for-small-businesses/

Chittoor, R. (2012) Understanding Occasion Segmentation and Benefit Segmentation. 27th March. Exploring the world…while discovering myself. [Online] [Accessed on 8th November 2016] https://radhikachittoor.wordpress.com/2012/03/27/understanding-occasion-segmentation-and-benefit-segmentation/

Cornell, S. (2016) The Disadvantages of Twitter. Chron. [Online] [Accessed on 8th November 2016] http://smallbusiness.chron.com/disadvantages-twitter-54112.html

Crespo, C. (2016) How can Small Businesses Increase Profits during Special Seasons? 25th November. Good Barber. [Online] [Accessed on 8th November 2016] http://blog.goodbarber.com/How-can-Small-Businesses-Increase-Profits-during-Special-Seasons_a584.html

Devitt, D. (2016) The 4 step ecommerce checklist to prepare for the season ahead. 27th October. realexpayments. [Online] [Accessed on 8th November 2016]     https://www.realexpayments.com/blog/4-step-ecommerce-checklist-prepare-season-ahead/

Dugan, L. (2012) 7 Ways Businesses Can Use Twitter. 8th March. Social times. [Online] [Accessed on 8th November 2016] http://www.adweek.com/socialtimes/7-ways-businesses-can-use-twitter/445478

Ferreira, C (2016) How to Turn Those Seasonal One-Time Shoppers Into Lifelong Customers. 24th November. Shopify blogs. [Online] [Accessed on 8th November 2016]    https://www.shopify.co.uk/blog/70084037-how-to-turn-those-seasonal-one-time-shoppers-into-lifelong-customers

Ferrell, O., Hartline, M. (2014) Marketing Strategy, Text and Cases. 6th Edition., Mason USA :South-western, Cengage learning. [Online] [Accessed on 8th November 2016] https://books.google.co.uk/books?id=LakWAAAAQBAJ&pg=PA136&lpg=PA136&dq=psychographic+segmentation+can+be+time+consuming&source=bl&ots=mHtc4LEG8D&sig=Fmw90zG-6aX8IumTETazw5mQxl0&hl=en&sa=X&ved=0ahUKEwjJq-azlNHQAhWMK8AKHRycCeEQ6AEIUzAI#v=onepage&q=psychographic%20segmentation%20can%20be%20time%20consuming&f=false

Forte Consultancy. (2010) ‘Occasional’ Customer Segmentation – Uncovering Hidden Truths About Customers. 5th March. [Online] [Accessed on 8th November 2016]   https://forteconsultancy.wordpress.com/2010/03/05/treating-the-same-customer-differently-in-different-occasions/

Fripp, G. (2016) Advantages and limitations of the main market segmentation bases. The marketing study guide. [Online] [Accessed on 8th November 2016]       http://www.marketingstudyguide.com/advantages-and-limitations-of-the-main-market-segmentation-bases/

Google AdWords. (No date) Get your ad on Google today. [Online] [Accessed on 8th November 2016] https://www.google.co.uk/adwords/

Google AdWords Help. (No date) Target ads to geographic locations. [Online] [Accessed on 8th November 2016] https://support.google.com/adwords/answer/1722043?hl=en-GB

Google AdWords. (No date) Keyword Planner. [Online] [Accessed on 8th November 2016] https://adwords.google.com/KeywordPlanner

Healy, M. (2012) How to carve up customers for marketing. 1st May. The Globe and Mail. [Online] [Accessed on 8th November 2016] http://www.theglobeandmail.com/report-on-business/small-business/sb-marketing/advertising/how-to-carve-up-customers-for-marketing/article4103631/

Jaideep, S. (2016) Top 10 Limitation of Marketing Research. Your Article Library.  [Online] [Accessed on 8th November 2016] http://www.yourarticlelibrary.com/marketing/marketing-research/top-10-limitation-of-marketing-research/48719/

Kerschbaum, J. (2013) How to Convert One-Time Customers Into Repeat or Lifetime Customers. 26th November. Search engine watch. [Online] [Accessed on 8th November 2016]      https://searchenginewatch.com/sew/how-to/2309171/how-to-convert-one-time-customers-into-repeat-or-lifetime-customers

Klever, A. (2009) Behavioural Targeting: An Online Analysis for Efficient Media Planning? Hamburg, Germany: Diplomica Verlag GmbH. [Online] [Accessed on 8th November 2016] https://books.google.co.uk/books?id=aln5AwAAQBAJ&pg=PA14&dq=behavioural+segmentation&hl=en&sa=X&redir_esc=y#v=onepage&q&f=false

Lindsay, T. (2014) Behavioural Segmentation: What is it? 5th May. Udemy blog. [Online] [Accessed on 8th November 2016] https://blog.udemy.com/behavioural-segmentation/

MarketMAPS blog. (2012) Measuring Intangibles: Determining the Psychographics of Your Customers. 29th November [Online] [Accessed on 8th November 2016] https://marketmaps.wordpress.com/2012/11/29/measuring-intangibles-determining-the-psychographics-of-your-customers/

New Media Campaigns. (No date)  SEO vs. PPC – Which Provides You the Better Value? [Online] [Accessed on 8th November 2016] http://www.newmediacampaigns.com/page/seo-vs-ppc—which-provides-you-the-better-value

Protalinski, E.  (2013) Facebook passes 1.19 billion monthly active users, 874 million mobile users, and 728 million daily users. 30th October. The Next Web. [Online] [Accessed on 8th November 2016] http://thenextweb.com/facebook/2013/10/30/facebook-passes-1-19-billion-monthly-active-users-874-million-mobile-users-728-million-daily-users/

Reputation defender. (2012) Using Twitter for Business: Advantages and Disadvantages. 10th October. [Online] [Accessed on 8th November 2016] https://www.reputationdefender.com/blog/smb/using-twitter-business-advantages-and-disadvantages

Rhodes, T. (2015) 5 Reasons no one is clicking on your banner ads. 27th August. Hubspot. [Online] [Accessed on 8th November 2016] https://blog.hubspot.com/marketing/5-reasons-no-one-is-clicking-on-your-banner-ads#sm.0000k10ttw1kded2pvy1ggp0dem1c

Vitale, L. (2012) 3 Key Benefits of Psychographic Segmentation. 20th December. Simply direct. [Online] [Accessed on 8th November 2016] http://www.simplydirect.com/3-key-benefits-of-psychographic-segmentation/

Smith, Cooper. (2015) Facebook is Leading The Way in Social Commerce. Business Insider UK. [Online] [07/12/2016] http://uk.businessinsider.com/facebook-drives-most-e-commerce-traffic-2015-8

Cohen, David. (2015) Facebook Page Analyser from Locowise Gives Page Admins Point of Reference. Social Times. [Online] [Accessed: 07/12/16] http://www.adweek.com/socialtimes/facebook-page-analyser-locowise/617836

Barby, Matthew. (2014) Facebook Likes Don’t Matter Anymore. Matthew Barby. [Online] [Accessed: 07/12/16] https://www.matthewbarby.com/facebook-likes-dont-matter/

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Ennis, Gary. (2015) How Email Marketing Could Benefit Your Business. NS Design. [Online] [Accessed: 07/12/16] https://www.nsdesign.co.uk/how-email-marketing-could-benefit-your-business/

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Forneris, Julia. (No Date) The Disadvantages of Email Marketing [Online] [Accessed: 07/12/16] http://smallbusiness.chron.com/disadvantages-email-marketing-3472.html

Bacak, Matt. (2015) Discover the Advantages and Disadvantages of Email Marketing. LinkedIn. [Online] [Accessed: 07/12/16] https://www.linkedin.com/pulse/discover-advantages-disadvantages-email-marketing-matt-bacak

Tyson, Matthew. (2016) Why Small Businesses Should Use Facebook Advertising. Huffington Post. [Online] [Accessed: 07/12/16] http://www.huffingtonpost.com/matthew-tyson/why-small-businesses-shou_b_10046180.html

Hurd, Mary. (No Date) How Much Does it Cost to Develop an App. [Online] [Accessed: 07/12/16] https://fueled.com/blog/how-much-does-it-cost-to-develop-an-app/

Rice, Kelly. (2013) How Long Does it Take to Build a Mobile App? [Online] [Accessed: 07/12/16] https://www.kinvey.com/how-long-to-build-an-app-infographic/

Bae, Nicole. (2013) Disadvantages of Using Mobile Apps. [Online] [Accessed: 07/12/16] http://237grouptwo.blogspot.co.uk/2013/04/disadvantages-of-using-mobile.html

Keri. (2015) Considering Hybris? Choosing the Right Ecommerce Platform. Williams Commerce. [Online] [Accessed: 07/12/16] https://www.williamscommerce.com/blog/blogconsidering-hybris-choosing-the-right-ecommerce-platform/

Sharma, Kapil. (2016) Hybris Consulting Services: Benefits and Drawbacks. Abilogic. [Online] [Accessed: 07/12/16] http://articles.abilogic.com/174195/hybris-consulting-services-benefits-drawbacks.html

IT Central Station. (No Date) SAP Hybris v Magento. [Online] [Accessed: 07/12/16] https://www.itcentralstation.com/products/comparisons/magento_vs_sap-hybris

Business Twitter. (No Date) Twitter Basics. [Online] [Accessed: 07/12/16] https://business.twitter.com/en/basics.html

Statista. (2016) Number of Monthly Active Twitter Users Worldwide. [Online] [Accessed: 07/12/16] https://www.statista.com/statistics/282087/number-of-monthly-active-twitter-users/

Forbes. (2015) Here’s why your Business Needs its Own Mobile App. [Online] [Accessed: 07/12/16] http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/allbusiness/2014/11/17/heres-why-your-business-needs-its-own-mobile-app/&refURL=&referrer=#53027c5c5c76

SAP Hybris. (No Date) Hybris – OmniChannel Commerce Solution for B2C. [Online] [Accessed: 07/12/16] https://www.hybris.com/en/commerce/b2c-commerce

Abus. (No Date) Advantages and Disadvantages of Using Twitter for Business. [Online] [Accessed: 07/12/16] https://sites.google.com/site/abus4023twitter2/home/using-twitter-for-business/advantages-and-disadvantages-of-using-twitter-for-business

King, Chrissy. (2015) Weigh the Pros and Cons Before Creating a Mobile App For your Business. Infinitive Monkey. [Online] [Accessed: 07/12/16] https://www.infinitemonkeys.mobi/blog/business-mobile-app/

All Infographics. (No Date) Disadvantages of a Slow Website. [Online] [Accessed: 07/12/16] http://all-infographics.com/it/disadvantages-of-a-slow-website/

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McHugh, E.C. (2014), ‘Does Location Influence Consumer Behaviour?: Comparing Rural and Urban Use of Online Shopping in Wales’Reinvention: an International Journal of Undergraduate Research, Volume 7, Issue 1, [Online] [Accessed on 7th December] http://www.warwick.ac.uk/reinventionjournal/issues/volume7issue1/mchugh/

Macrae, C. Stangor, C. & Hewstone, M. (1996) Stereotypes and Stereotyping [GoogleBooks] Guilford:  Guilford Press https://books.google.co.uk/books?id=o2EVqBMpJDEC&pg=PA139&lpg=PA139&dq=LOCATION+stereotyping&source=bl&ots=FSmlwkdcq3&sig=DJu8k45fW37iCBcojAqP4lQh4tA&hl=en&sa=X&ved=0ahUKEwiLzrOeodHQAhVsKsAKHfJvC8cQ6AEIMjAD#v=onepage&q=LOCATION%20stereotyping&f=false

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Downey, J. (2015) Why Small Businesses Struggle. 28th August. Crownsmen Partners. [Online] [Accessed on 9th December] http://www.crownsmenpartners.com/why-small-businesses-struggle

Corakay Tetz, R (2003) God’s Big Idea: Primary Devotional [GoogleBooks] Review and Herald Pub Assoc. https://books.google.co.uk/books?id=_3yvIczAjB8C&pg=PA183&lpg=PA183&dq=more+people%27s+birthday+throughout+the+year+than+christmas+only+once+a+year&source=bl&ots=xVbLSf3Dz2&sig=g3pFc0Twqw5H75L06PU0mnPa_kM&hl=en&sa=X&ved=0ahUKEwjksvvbodPQAhUIAcAKHZqfC6AQ6AEISDAH#v=onepage&q=more%20people’s%20birthday%20throughout%20the%20year%20than%20christmas%20only%20once%20a%20year&f=false

Select Database (2011) Research Illustrates the Power of Consumer Birthday Spending. 15th March. [Online] [Accessed on 7th December] https://www.selectabase.co.uk/blog/2011/03/research-illustrates-the-power-of-consumer-birthday-spending/

Ferrell, O.C & Hartline, M.(2013) Marketing Strategy, Texts and Cases. [GoogleBooks] Cengage Learning. https://books.google.co.uk/books?id=LakWAAAAQBAJ&pg=PA136&lpg=PA136&dq=psychographic+segmentation+can+be+time+consuming&source=bl&ots=mHtc4LEG8D&sig=Fmw90zG-6aX8IumTETazw5mQxl0&hl=en&sa=X&ved=0ahUKEwjJq-azlNHQAhWMK8AKHRycCeEQ6AEIUzAI#v=onepage&q=psychographic%20segmentation%20can%20be%20time%20consuming&f=false

DigiDuck (2016) DSMMCM1617 Assignment. 5th November. [Online] [Accessed on 7th December] https://digiduckmcr.wordpress.com/2016/11/05/dsmmcm1617-assignment-1/#more-223

Ruffolo, B. (2012) How Important is a Top Listing in Google and Why. 8th January. [Online] [Accessed on 8th December] https://www.impactbnd.com/blog/important-top-listing-google

Ahmad, B. (2014) Advantages and Disadvantages of Search Engine Optimisation Vs Pay Per Click. 21st May.[Online] [Accessed on 8th December] https://www.techmaish.com/advantages-and-disadvantages-of-search-engine-optimisation-vs-pay-per-click/

Gabbert, E. (2016) Top 10 Google Update Codenames. 13th May. [Online] [Accessed on 7th December] http://www.wordstream.com/blog/ws/2012/04/04/google-update-codenames

Webrageous. Top 7 Pay Per Click Advertising Advantages. [Online] [Accessed on 7th December] http://www.webrageous.com/blog/pay-per-click-advertising-advantages

AudiologyDesign. (2016) The Benefits of Pay-Per-Click Advertising For Practices. 4th March. [Online] [Accessed on 6th December]   https://audiologydesign.com/the-benefits-of-pay-per-click-advertising-for-practices/

MacGregor, C M. 5 Disadvantages of PPC Advertising. [Online] [Accessed on 8th December] http://onlineincometeacher.com/money/5-disadvantages-of-ppc-advertising/

Howard, D. (2014) The Pros and Cons of Pay-per-click Advertising. 19th December. [Online] [Accessed on 7th December] https://www.blurgroup.com/blogs/marketing/the-pros-and-cons-of-pay-per-click-advertising/

Digital Marketing Philippines. The Pros and Cons of PPC Marketing. [Online] [Accessed on 7th December] http://digitalmarketingphilippines.com/the-pros-and-cons-of-ppc-marketing/

The Company Warehouse. Advantages and Disadvantages for Websites For Businesses [Accessed on 6th December] https://www.thecompanywarehouse.co.uk/blog/2010/10/06/advantages-and-disadvantages-of-websites-for-business/

Gross, J. (2010) Magento- Disadvantages and Problems. 21st August. [Online] [Accessed on 8th December]  http://joelx.com/magento-%E2%80%93-disadvantages-and-problems/4834/

Radford, O. (2015) Is Magento Free?. 6th July. [Online] [Accessed on 6th December]    https://www.elementarydigital.co.uk/is-magento-free/

Digital Technologies.10 Reasons Why You Should Use Magento for Your E-commerce Website. [Online] [Accessed on 6th December] https://www.digital6technologies.com/10-reasons-use-magento-e-commerce-website/4103

UniBul’s Money Blog. Top 3 E-Commerce Risk Categories. [Online] [Accessed on 7th December]  http://blog.unibulmerchantservices.com/top-3-e-commerce-risk-categories/

Digiduck. (2016) Why use blogger outreach. 19th October. [Online] [Accessed on 8th December]   https://digiduckmcr.wordpress.com/2016/10/19/why-use-blogger-outreach/

Edwards, K. Why is Blogger Outreach so Expensive and How Business can get results. [Online] [Accessed on 8th December] http://www.buzzsocial.com.au/blogger-outreach-expensive-business-can-get-results-2/

Charlton, G. (2016) Google issues guidelines on bloggers and links for freebies. 11th March. [Online] [Accessed on 8th December]   https://searchenginewatch.com/2016/03/11/google-issues-guidelines-on-bloggers-and-links-for-freebies/

Pavlovskaya, N. (2012) Top 10 World Brands using Magento. 8th November. [Online] [Accessed on 6th December] http://blog.mageworx.com/2012/11/top-10-world-brands-on-magento/

Facebook Business. Custom Audiences. [Online] [Accessed on 7th December]   https://www.facebook.com/business/learn/facebook-ads-reach-existing-customers

Ethan. (2015) Why is Magento seen as the most best e-commerce platform for your startup sites. 18th December [Online] [Accessed on 7th December]    http://blog.magestore.com/why-magento-seen-as-the-most-best-e-commerce-platform-for-your-startup-site/

Cunha, M. (2016) 5 Reasons You Should Be Avertising on Facebook. 20th July. [Online] [Accessed on 9th December]   http://www.wordstream.com/blog/ws/2015/10/14/advertising-on-facebook

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